A corporate entity in the United States made a business decision to not back a television show. The name of the company is not important. What is important is the reaction of one very overzealous California Senator. Not an US Senator representing California, but a Senator in the California State Senate. His name is Ted Lieu. Ted was very upset that an American company. One that employs hundreds of thousands of Americans would pull its support of a TV show. Now I hate to tell Ted this but this type of thing happens all the time. Sponsors come and go and businesses decide to fund shows based on their business model or corporate culture. Sometimes it is the content of the show. Other times it is an influx of correspondence from people outside the company. Either way the dollars spent need to be done for the biggest bang for the buck. Here is a post from a discussion of the ratings for the show.
All-American Muslim had originally finished ahead of the terrorism drama Homeland which airs in the same time slot, but last week Homeland finished ahead of it, and not because its ratings had improved. Homeland had lost viewers, but All-American Muslim had lost even more viewers making it by far the lowest rated show on TLC Sunday nights. Worse still its 18-49 demographic had been cut in half, which put it way at the bottom of the ratings pile and that made it a bad bargain for the advertisers who stuck it out with the controversial series only to be rewarded with a Halal turkey.
So what was the reaction or should I say overreaction from a liberal progressive Senator in California. How about this.
Boycott and ‘legislative remedies’ will be sought if no apology
Sen. Lieu says (Company name deleted) pulling of TV ads from TLC show about Muslims is bigoted, shameful and un-American
Here is the abridged letter.
You know what I am not giving Ted the space on this blog. His out of line letter and threats are proof enough that he is a corrupt person who is only interested in showboating and self promotion.
Ted did you actually speak with the CEO before you fired off the letter accusing the company of bigotry and hatred or did you do it to get votes and make yourself look like a warrior for the little man.
Ted tell everybody how much you cut out of the senior day care programs in California. What will they do? You did that didn’t you!
Ted is a fine example of why California is in trouble. Legislate EVERYTHING! It does not matter if he is right.